Mickey Mouse
Mickey Mouse
Originally uploaded by kennyt.
It's been a while since I've come across some interesting marketing and
promo activity in Kuala Lumpur. This one has got to be the freshest in
months. AVAXX, the distributor of some Nokia phones has decided to bring in
a new 'trendy' phone, called the QMODO - if i remember correctly. It's a
Mickey Mouse phone that's got Mickey's monogram all over the cover and even
the design is just -one word - MICKEY. So they decided to give out Mickey
balloons all over the Bukit Bintang and it's vicinity, which included
putting brochures that's attached to the helium-filled balloons on the
windscreen of cars parked around the area. Great visibility, and people
would have to remove the interesting brochure and inevitably, read it. So
you get the awareness you're looking for. Cool. And expensive, but really
interesting - the trouble to go through to sell a Mickey Mouse phone
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